Quality, elegance, confidence, ethics.
Our name Lion of the Desert describes completely how we want our customers to feel; confident, comfortable and beautiful.
Our mission is to become ‘the place’ for women all over the world to discover Australia's finest fashion designers while supporting environmental consciousness.
We are in complete awe of the minds and creativity of the designers we represent, with this love and appreciation for fashion we aspire to lead the promotion of their most elegant, timeless designs in the retail world.
We are passionate about doing our part to look after the environment by using recycled or biodegradable products within our store where possible and spontaneously donating proceeds to environmental support groups such as the Wilderness Society.